o The services are tailored to each individual’s unique measurements, body type, and personal style, offering a level of customization that goes beyond standard retail offerings.

o The garments are handcrafted by skilled artisans using time-honoured techniques, ensuring each piece is of the highest quality and durability.

o Only the finest fabrics and materials sourced from around the world are used, contributing to the exceptional look and feel of the garments.

o The creative direction under Mpume, with her fusion of rich Swati, Ndebele heritage, brings bold colours, unique silhouettes, and unexpected designs that stand out in the fashion industry.

o The range of services, including 3D fitting technology, private showings, and aftercare, adds significant value to the client experience.

o So! Me! Atelier’s reputation for luxury and exclusivity enhances the perceived value of its services, justifying a higher price point.

o The atelier provides an unparalleled client experience, from the initial consultation to the final fitting, making the process as memorable as the garment itself.

o A commitment to sustainability and ethical production resonates with modern consumers who are willing to pay a premium for responsible fashion.

o The garments are designed to be timeless, offering clients pieces that can become heirlooms, thus providing value that extends beyond the initial purchase.

o The exclusive membership offers additional perks such as priority couture services and lifestyle management partnerships, enhancing the overall value proposition.

So! Me! is a luxury brand that provides ultra-luxe mix-and-match bridal and evening wear services. Our garments are meticulously crafted to fit unique measurements, body types, and personal styles. We believe in celebrating individuality and creating unforgettable silhouettes.

o Exclusivity: Our designs are exclusive and tailored to each client’s vision. o Global Sourcing: We use high-quality fabrics sourced from around the world. o Artistic Essence: It’s more than stitching fabric; it’s an art form that unleashes true beauty. o Futuristic Silhouettes:

o Bespoke Gowns: We guide clients through the process of creating their dream couture gowns. o Collaboration: Fittings are collaborative, ensuring a unique and memorable journey. o Luxe African Bridal: Our collection merges spontaneity and sophistication. o Western Bridal: Our collection merges spontaneity and sophistication. o Cultural Fusion Bridal: Our Collection fuse elements from various cultures, celebrating diversity and catering to clients who value multicultural influences. o Evening Wear: for any luxe celebration you need. o Online store: Shop for your favourite legacy collection outfits o Winter legacy: A collection of Statement coat dresses

o On-Site Tailoring: Last-minute adjustments are done on-site. o In-Studio: Two fittings prior to big day

o Engagement to Reception packaged deal. o Digital Gift Card: Loved ones will now get the opportunity to contribute towards your big day. o Atelier on Demand Personal couture service - Our expert stylists and master tailors arrive at your command, equipped with an array of exquisite fabrics, opulent designs, and a keen eye for detail that captures the essence of your personal style. Purchase the Exclusive Membership to qualify. o Full turnkey bridal couture solution with our ultra luxe fusion opulence package o Groomsmen matching service o Exclusive collection previews (only to our luxe empress icon – opulent package clients as well as Exclusive Membership subscribers) o Mix and Match Bridal: (Create your look that will leave hearts astounded and mesmerized, you covet, we make) o Buy now pay later With PayFlex payment gateway o After-Hours Consultations available (only to our luxe empress icon clients) o Atelier on demand service: Our ultra-luxe Matric Dance Doorstep Service, “A Journey to Elegance,” is designed to provide a full-scale styling service that not only prepares students for their special night but also sets the foundation for a lifetime of memorable moments. The service also offers a convenient payment plan through PayFlex, starting from Grade 11, making it easier for parents to plan and budget for their child’s matric dance. o Artisan Meet-and-Greets: Introduce clients to the skilled artisans who bring their garments to life. Let them witness the craftsmanship firsthand and appreciate the artistry behind each piece. o Heritage Storytelling: Craft a compelling narrative around So Me Atelier’s heritage, craftsmanship, and vision. Luxury clients often appreciate the rich histories and traditions that are integral to a brand’s identity (Not sure how to go about this one but am from a fusion of Ndebele and Swati heritage. I get my creative wit from my Ndebele genes hence my love for colour, decoration and unique embellishments) o Technological Innovation: Integrate the latest fashion technology, such as smart fabrics or augmented reality dressing rooms, providing a futuristic shopping experience. (coming soon) o Exclusive Membership: an elite membership program offering early access to new collections, VIP events, and unique experiences that are not available to the public. (coming soon). This will be sold as part of Personal Couture Atelier on Demand - Doorstep Personal couture service) o White-Glove service: Offer a personalized, concierge-style service where every detail is meticulously handled. From arranging private viewings to providing chauffeur-driven transportation, make them feel like royalty (Coming soon) o Sensory Consultations: Engage all senses during consultations. (Coming soon) o Bespoke Fragrance Pairing: Curate a signature fragrance associated with each gown. (Coming soon) o Global Ambassador Program: Collaborate with influencers and icons from diverse cultures to represent the brand, resonating with a global audience and emphasizing inclusivity. (Look into) o Artisanal Collaboration: Our resident CEO is a fantastic artisan, she personally curates all our intricate embellishments, and appliques for all limited-edition pieces; blending fashion with art to offer truly unique items. Exclusive preview and booking available to our Ultra luxe Empress Icon bride which she can book as an anniversary gift). Furthermore, our Exclusive members will get exclusive invites for collection premiers. o Personal Legacy Creation: Offer services to design custom pieces that can be passed down as heirlooms, focusing on the longevity and timeless appeal of the garments. Coming soon o Philanthropic Initiatives: Align with charitable causes and incorporate philanthropy into the brand ethos, allowing clients to contribute to meaningful projects with their purchases. o Bespoke Travel Experiences: Organize luxury travel experiences tied to fashion, such as visits to the fabric mills or fashion capitals, for an immersive brand experience.

o Clients step into their gown, feeling anticipation and fulfillment. o The mirror moment: Seeing their true self—the bride, the enchantress.

o Our photographers immortalize the journey—from sketch to final flourish. o Regular student exhibitions allow clients to gain public exposure. o 5min clips to document your special day. At So Me Atelier, we weave dreams into fabric, creating moments that leave hearts astounded and mesmerized. 🌟

The lead time for custom designs at So Me Atelier typically ranges between 6 to 10 weeks1. However, it’s essential to understand why custom furniture takes time:

o Custom pieces are made specifically for you, with attention to detail and unique features o Human eyes evaluate wood grain, ensuring a smooth finish and flawless appearance

o Unlike mass-produced items, custom furniture is not set in motion until you place an order. o Each piece is cut, assembled, sanded, stained, and packaged by skilled craftspeople.

o So! Me! sources from locally owned, sustainable businesses.

o The design process itself takes time. o Once you’ve made selections and placed an order, construction begins.

o While quicker, mass-produced options exist, So Me Atelier takes pride in hand-crafted, high-quality products.